In this article, we’ll look at 5 features in Google Analytics that can help web developers and designers in making a better user experience on their website.
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Project goals, processes, and responsibilities should be clear to everyone on your team. In this article, Boyan Kostov shares his story and lessons learned from redesigning a digital interior design shop.
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Heatmaps can show you the exact spots that receive the most engagement on a given page. Here’s why they’re so efficient for your marketing goals and how they can be integrated with your WordPress site.
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Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services to the attention of visitors and to increase conversions and leads. Naturally, the performance and effectiveness of internal marketing campaigns should be assessed, too, as this is one of the most powerful instruments for generating more leads, more conversions and more revenue on your website. In many cases, web analysts use Google Analytics’ UTM campaign parameters to track internal advertising.
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Google decided to launch a war against interstitials that ruin the user experience. This article explains what exactly is being penalized, what’s allowed, and some workarounds to help you cope with this new penalty.
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As the number of chart types and approaches keeps growing, the things are getting worse, and sometimes even top experts get confused with identifying the goals of one chart type or another.
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Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? In this article, I’ll take you through a case study for app indexing at our company, the results of which may surprise you.
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When creating a mobile application, a developer imagines a model and the way users will use the application. One problem that developers face is that users do not always use an app the way it was envisaged by the developer.
How do users interact with the app? What do they do in the app? Do they do what the developer wants them to do? Mobile analytics help to answer these questions. Analytics allow the developer to understand what happens with the app in real life and provide an opportunity to adjust and improve the app after seeing how users actually use it. To put it simply, analytics is the study of user behavior.
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In this article, Alon Even will go over the importance of using visual mobile analytics to measure the user experience from day one, as well as provide examples and other insights, so that you can optimize your onboarding experience and increase your app’s retention rate. He will provide you with knowledge that you can apply to your own mobile app exploits, whether you are a developer or a mobile app publisher. While there is no magic bullet for creating a perfect onboarding experience, remaining focused and committed to monitoring your onboarding experience will get you further than any other strategy.
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In this article, James Rosewell outlines common challenges and how to configure Google’s new Universal Analytics to efficiently overcome them, using features such as custom dimensions, enhanced link tracking and server-side data feeds. Universal Analytics is a powerful tool, and it is prepared for a world in which designers get a single report of all interactions, including for websites, native applications and real-world events. Happy analyzing!
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